Ever seen an ASL video at Times Square in NYC, where more than 300,000 people walk daily?!
Abused Deaf Women’s Advocacy Services (ADWAS) and Convo have teamed up on a 15-second PSA, which is possibly the first video by a Deaf-run agency at Times Square, one of the most famous landmarks in the world.
Said ADWAS Executive Director Tiffany Williams, “A video announcement in Times Square is fitting. New York City is truly the city that never sleeps, and abuse is something to which we as a community cannot close our eyes. People need to confront it so where better to ask for their hand in ending it?”
The PSA debuted on May 14 on the CBS Super Screen, a 26-ft x 20-ft screen, and will show every hour for 18 hours of the day through mid-July 2012. “Everybody needs to know that ADWAS and other community resources exist, including the people who run centers and hotlines and need help with how to best serve Deaf survivors that come to them.”
“We’re proud to partner with ADWAS on this,” said Convo VP of Strategic Development Butch Zein, who is deaf. “ADWAS is Deaf-operated as is Convo, and its mission parallels ours in that we believe no one should struggle with access. We also believe that together, with Deaf supporting Deaf, we have the power to achieve great things, such as ending violence within our community.”
The CBS Super Screen is on 42nd Street, between 7th and 8th avenues. Watch the PSA: http://www.youtube.com/watch?v=tYjUajqn-QU.