The hidden bear in the mountain was actually conceived to represent the story behind the chocolate’s origin, having been created in 1908 in the Swiss capital of Bern.

Overlooked by the Matterhorn mountain, Theodor Tobler, Toblerone’s creator, was allegedly inspired by the mountain’s triangular shape.

And have you ever noticed that there’s a bear hidden in the Toblerone logo?

But the logo, which at first glance appears to be a single mountain, has a hidden image buried in it – a bear rearing up on its hind legs.

If you can’t spot it, then bear with us and look a little closer, and you’ll see that the white creature nearly takes up half of the mountain.


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