[Video description can be found below. If you use a screen reader and need to access the caption file transcript, go to “More…” and click on “Transcript”]
Got a question you’ve been wanting to ask the NAD CEO, Howard A. Rosenblum? Looking for some clarification regarding a lawsuit? Wondering what the status is about something? The NAD is thrilled to begin a new video series, “Ask Howard Anything” to give YOU an opportunity to have your questions answered. Further information can be found at: http://nad.org/news/2014/7/fcc-requires-closed-captioning-online-video-clips
The AHA Series is also available at www.nad.org/AHA.
Video description and transcript:
Video begins with a teal background and a black and white photo of Howard A. Rosenblum slowly increases size as text appears: white text “AHA!”, orange text “Ask Howard Anything”, white text “with”, white text “Howard A. Rosenblum NAD Chief Executive Officer” . The NAD logo appears as a light watermark in the bottom right corner and “#AskHoward” on the bottom left corner.
HOWARD: Hello, I’m Howard and I’m excited to start something new today. There are many companies and organizations that use social media to host “AMA” sessions. Now, it doesn’t mean “Against Medical Advice” or “American Medical Association” — it stands for “Ask Me Anything”. The NAD thinks that its a brilliant idea and we’re going to call it “AHA” which stands for “Ask Howard Anything”. I want you to feel free to ask me anything! Of course I won’t be able to answer all your questions but we can start somewhere! Go ahead and submit your questions to us!
ON-SCREEN TEXT: Send questions: firstname.lastname@example.org and comment in social media with “#AskHoward”
HOWARD: Today I’m going to answer one question that is commonly asked. CNN.com (and other news websites) often show videos for their news content. Remember when it was just text? Now companies and organizations are using videos to share their information. However, these videos usually do not have captions which means deaf and hard of hearing people are shut out of the latest news. Now, let me back up and share some history. The Federal Communications Commission (FCC) set a rule under another law that all videos that were shown on TV with captions and then shared online must have captions as well. However, the FCC previously applied the rule only to full-length programs such as those that are half hour, one hour, or two hours long. The FCC said this rule did not cover short (such as 2 minutes) video clips taken from the full-length program. Those video clips shared online were not required to have captions. Due to a change of leadership within the FCC, with feedback from many consumers groups like the NAD and others, the FCC realized that video clips shared online should be captioned as well. They have since changed that rule so that even though its a short clip from a TV program, that clip must be captioned online. Starting January 1st, 2016, straight lift video clips must be captioned. These video clips (pre-recorded) are to be captioned from that date (live video clips must be captioned starting July 1st, 2017), the rule doesn’t apply to videos already online before that date. I’m already looking forward to more accessible news and short clips online!
Video fades to the same teal background and a black and white photo of Howard A. Rosenblum slowly increases size, white text “Ask Howard Anything!”
Video fades to a gradient background with dark blue to light blue, a grey National Association of the Deaf (NAD) logo is centered. White text below the logo appears, “A production of the National Association of the Deaf (copyright) 2015 All Rights Reserved” with four teal social media icons, Facebook, Twitter, YouTube, and Instagram.
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