After numerous complaints about Toyota “Deaf Dumb and Blind Kid” in Supra lyrics after the Super Bowl commercial, Toyota issued a formal apology. But many in the deaf and blind community are still upset that the commercial is still running.
— Corey Axelrod (@coreyaxelrod) February 4, 2019
Problematic ad and a problematic response from @ToyotaRacing.
SB ad featuring #Supra had lyrics "that deaf dumb and blind kid sure plays a mean pin ball!" https://t.co/Gq7PVr7WVn. Sighted guy was driving with sounds everywhere.
(CBS had CC. No CC for Toyota's video tweet) https://t.co/VbtykRyv8h
— The Daily Moth (@thedailymoth) February 4, 2019
Despite @Toyota’s apology, the commercial is still running and is being heavily promoted on social media and other platforms. To add insult to injury, the video is inaccessible to Deaf and Hard of Hearing individuals as it is not captioned.
— Kathleen L. Brockway (@KatBrockway) February 5, 2019
“As a company, Toyota believes in respect for and inclusive treatment for all people. “Pinball Wizard” provided a relevant soundtrack for the Supra in its virtual pinball environment. Our intent for the ad was to be a source of entertainment and we apologize to anyone who may have been offended.”
Marissa Borjon, Toyota Corporate Communications
So the question we have for you is: should @toyota take the commercial down?
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