Theresa Fitzgerald BFA ’84
Vice President Creative, Sesame Workshop
Theresa Fitzgerald is known for leading creative teams with the spirit of joy and collaboration for brand brilliance. She has had the privilege to inspire some of the world’s biggest kids’ brands like Nickelodeon, Snoopy and the Peanuts Gang, Scholastic, and Mattel. Currently, Theresa is vice president creative at Sesame Workshop, the global nonprofit educational organization behind Sesame Street with the mission to help kids grow smarter, stronger and kinder. Along with her in-house team, outside agencies and freelancers, she creates in order to express the brand across multiple touch points for smart and relevant expression, including digital games, theme parks, consumer products, marketing, philanthropic communications, and social impact content. Theresa is passionate about the possibilities in the design profession and shares her knowledge and experiences with students while teaching at New York University Steinhardt School of Culture, Education and Human Development. She is also on the education council of the Cooper Hewitt, advisory council of the Brooklyn STEAM Center at the Brooklyn Navy Yard, and a recent collaborator with RIT’s 2019 senior class of Industrial Design students to re-imagine play.
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