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20% of the general population have hearing loss and can’t understand speech in noisy places. The universal blue and white hearing loss sign, imprinted with the capital letter T means that a hearing loop is installed. Switch your hearing aids or cochlear implants into the T or telecoil mode for clearer speech. Contact your audiologist or instrument dispenser to learn more about this technology.

Paid for by the Minnesota Commission of the Deaf, DeafBlind & Hard of Hearing, the Minnesota Broadcasters Association, and this station.

Descriptive transcript:

[Animation: Row of individuals appear in a line. Underneath a percentage number goes up until it reaches 20% next to the words, “general population.]

Voiceover: 20% of the general population have hearing loss and can’t understand speech in noisy places.

[Scene changes to a crowded public place with people walking around. The sound icon pops up with signal waves indicating sound. The sound icon is then replaced by the universal symbol for hearing loops, which is an icon of the human ear with a dotted line and sound waves with a ‘T’ in the bottom, right corner, indicating that clear sound is available through hearing loops.]

Voiceover: The universal blue and white hearing loss sign, imprinted with the capital letter T means that a hearing loop is installed.

[Scene changes: A still image of a person’s ear with a hearing aid in it. Words appear, “Switch to telecoil mode.”]

Voiceover: Switch your hearing aids or cochlear implants into the T or telecoil mode…

[Still image remains but the onscreen text is replaced by an animated human head talking with sound waves emitting from their mouth.]

Voiceover: …for clearer speech.

[Scene changes: Video of an audiologist talking with a patient.]

Voiceover: Contact your audiologist or instrument dispenser to learn more about this technology.

[Scene changes: Logos for Loop Minnesota, Minnesota Commission of the Deaf, DeafBlind & Hard of Hearing, and the Minnesota Broadcasters Association appear.]

Voiceover: Paid for by the Minnesota Commission of the Deaf, DeafBlind & Hard of Hearing, the Minnesota Broadcasters Association, and this station.

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SG Mission: to serve our viewers by providing reliable, valuable, and important Deaf community oriented information in every newcast.